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Darryl Jingwen Wee
‘Trans’ is a Latin noun or prefix, meaning ‘across’, or ‘beyond’. Designed for a translator and writer for the arts, these cards reflect the process of the vocation and personality of their owner. Published articles by the writer were taken and turned into handmade paper, imbuing the essence of his craft into his identity. Contact details were then hand-printed onto each individual card using a transfer marker. Just as a translator’s role is that of bridging language boundaries, this process of transference from one medium to another is reiterated in how each card is made. Every card is handmade, and therefore beautifully idiosyncratic.
2012
Art Direction, Graphic Design, Typography
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Playground Studio
A re-branding project for a music laboratory with a philosophy that music is part and parcel of life, even a storm breaks out in notes. Business cards and letterheads using ink stamps and recycled color papers easily obtainable at the local stationery stores. They can be printed on a need basis – a truly sustainable and green effort without exercising the printing press.
2011
Branding, Graphic Design, Typography
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Wanderlust
wanderlust as the dictionary defines, is a strong innate desire to travel.
The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point,like a traveler would do on his map to plan/track his route.
The airmail tricolor band is synonymous with traveling and correspondence - the conveyance of the emotions and thoughts kindled during a journey via mail.
Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into a "air-ticket wallet"; notebook aptly named "ITINERARY" as a multi-purposeful room-directory/guide book/journal for the guests, etc
2011
Art Direction, Branding, Graphic Design
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Cocotte
Cocotte is a French restaurant located in the fascinating Little India neighborhood in Singapore. The food is unpretentious home-style cooking in communal sharing portions. The Cocotte logo takes its inspiration from old-style local French eateries and hand-painted signage. Rough-looking weathered menu boards with newsprint menus to further convey the simplicity, the down-to-earth and unpretentious personality.
2011
Art Direction, Branding, Graphic Design
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The Roof
The identity of The Roof bar is very much inspired by wheat-paste-glued posters on the streets of old Shanghai back in the days, plus elements from the current architecture of the hotel. The idea of such posters is replicated with the vintage newspaper adhering to recycled wood using a modern version of the wheat-paste-like glue. The use of the wood takes cue from the hotel’s windows and wooden decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.
2011
Branding, Graphic Design, Typography
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Table Nº 1
Table Nº1 is Shanghai's first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table. The brand identity is based on the restaurant's focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the longish communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. We also created order pads from newsprint papers that the staff can convenient stamp the restaurant logo on.
2010
Art Direction, Branding, Typography
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The Waterhouse at South Bund
The brand identity is based on the concept of DUALITY. Shanghai has a DUALITY persona in almost every aspect of its DNA. There are art deco old historic buildings on one side of the bund, and across the bund, they are cutting edge skyscrapers; ballroom dancers practicing their routines next to older people doing their Taiji in the morning. Hence the identity is designed having the ability to an 'IN & OUT', 'BLACK & WHITE', reversible concept - aptly reflecting the architectural design intent of inside out, outside in.
Another layer of the identity development pays tribute to the Waterhouse as a former warehouse. The graphic profile of the identity was built in squares to mimic the stacking and storage of cargo and goods. This identity has to be global and internationally appealing, it should be work as well in Shanghai or Berlin.
2010
Branding, Graphic Design, Typography
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The Foreign Policy 2009 Calendar/Self Promo Kit
The Foreign Policy 2009 World Calendar by Foreign Policy Design Group. Our idea for this piece was to communicate our existence and arrival to the new country, from New York City to Singapore. And a story that leverages on our name "Foreign Policy" as we blended concepts of current affairs, political affairs, maps, the world and the leaders etc, as the basis for this idea.
2009
Art Direction, Graphic Design, Typography
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The Foreign Policy Stationery Set
Orange Gingham Letterheads and Notepads by Foreign Policy Design Group
2009
Art Direction, Graphic Design, Branding
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Innolab
Innolab - SecondSkin iPhone Protector Cover identity & package design by Foreign Policy Design Group
2010
Branding, Art Direction, Packaging
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Yigloo
Branding & Identity Design & Store Interior Graphics for Yigloo Yogurt Store by Foreign Policy Design Group.
2010
Art Direction, Branding, Graphic Design
