Table Nº 1
- Table Nº1
Branding, Identity & Menu Design - Table Nº1 is Shanghai's first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table. The brand identity is based on the restaurant's focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the longish communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. We also created order pads from newsprint papers that the staff can convenient stamp the restaurant logo on.
www.tableno-1.com 
Description
Table Nº1 is Shanghai's first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table. The brand identity is based on the restaurant's focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the longish communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. We also created order pads from newsprint papers that the staff can convenient stamp the restaurant logo on.
Fields
Art Direction, Branding, Typography
Date
2010
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Apart from guests of the hotel, The Space Program is also designed for the enjoyment of Singaporeans.
While The Space Program is a traveling insertion, it is not a retail pop up store; its lifespan is as long as its Patron would like it to be. Placed where maximum social impact is possible, it is a built environment that speaks to Singaporeans and their local experiences.
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Kha
Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.
2012 Art Direction, Branding, Graphic Design -
Darryl Jingwen Wee
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