The Foreign Policy 2009 Calendar/Self Promo Kit
- THE FOREIGN POLICY 2009 WORLD CALENDAR
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Our idea for this self-promotion project is to communicate our existence and arrival to the new country, Singapore from New York City and leveraging on our name "Foreign Policy". We decided to blend concepts of current affairs, political affairs, maps, the world and the leaders, to be used as content on the piece.
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The Kit
The Calendar
The Calendar: Close Up
The Announcement Card
The Calendar
Environment
The Kit
Description
The Foreign Policy 2009 World Calendar by Foreign Policy Design Group. Our idea for this piece was to communicate our existence and arrival to the new country, from New York City to Singapore. And a story that leverages on our name "Foreign Policy" as we blended concepts of current affairs, political affairs, maps, the world and the leaders etc, as the basis for this idea.
Fields
Art Direction, Graphic Design, Typography
Date
2009
Other Projects
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The Secret Bar
Speakeasies were places for illegal boozing that came to prominence during the Prohibition era in 1920s America. This nameless speakeasy-inspired bar has all the hallmarks of a trendy Singapore bar du jour. There's a storefront location (The Library), hipster bartenders, an art-decor-meets-steam-punk interior, quirky presentation of cocktails like teacups brimming with gin and a secret password to get in. Completing the quirky experience of this name-less brand, menus and business cards are made like secret manuals and recipes, with eccentric scientific diagrams of the concoctions with named parts, and made-up Latin scientific names for the made-up mixing machines.
2013
Art Direction, Branding, Graphic Design
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The Space Program
The Space Program provides a definite strategic business value to New Majestic Hotel through design-led differentiation. Opened in 2006, the New Majestic Hotel was arguably Singapore's first design hotel. Since then, the rapid proliferation of design hotels has made its differentiation increasingly difficult.
In creating an intersection point where design, intellect and contemporary culture meet, guests to New Majestic Hotel are offered an experience beyond the usual kitsch of Merlion chocolates, Fine-city t-shirts and the thronging crowds of touristic spots. Instead, they get to take a quiet moment to experience Singapore's true contemporary culture right in the lobby of their hotel.
The Space Program offers an experience that is locally authentic, one that distinguishes itself from the commonplace.
Apart from guests of the hotel, The Space Program is also designed for the enjoyment of Singaporeans.
While The Space Program is a traveling insertion, it is not a retail pop up store; its lifespan is as long as its Patron would like it to be. Placed where maximum social impact is possible, it is a built environment that speaks to Singaporeans and their local experiences.
In addition to design and architecture, The Space Program embodies the intellect that is unique to its insertion, while curated objects within the space highlight the cultural idiosyncrasies of Singapore.
2013 Branding, Exhibition Design, Interior Design -
Audio Book
An up-cycling project utilizing used browsing copies of books discarded by book stores. It explores the amalgamation of the analog with the digital by word-playing the two words "AUDIO" and "BOOK".
This is a contributing piece for the Browsing Series project (www.browsingseries.com) where browsing copies of books are given a new lease of life. 2013 Crafts, Industrial Design, Product Design -
Provisions
Provisions functions as the retail & take-out section of two adjacent restaurants within a residential complex. It is really a mom & pop deli/grocery/sundries store inspired by the Australian milk bar/grocery from the good o'days, where transportation were horses with horse carriages and maybe the railway, and where outposts/depots were the places to get mails, wares & basic supplies. Supplies come in galvanized cans, basic brown bags, crates and sacks.
2013
Art Direction, Branding, Graphic Design
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Foreign Policy Moving Announcement 2012
The announcement of the move is encapsulated in the simple utilization of one of the basic material used in the renovation of the new studio - the gypsum board. The announcement was packaged and mailed out to clients and associates in a bubble-wrap.
2012
Art Direction, Graphic Design, Print Design
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Proportion 85:15
This project is a part of the Graphic Design Walk 2012 exhibition held in conjunction with the London Design Festival. Working along the theme of PROPORTION, this is a graphical and typographical expression of the ratio of men to women designers in the design industry. The proportions of the graphics & type are based on the 85:15 proportion.
2012
Art Direction, Graphic Design, Typography
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Sifang Art Museum
Set within the gentle terrain of Laoshan in Nanjing, the architecture of Sifang Art Museum is a well-constructed mix of harsh angularity with an elegant appeal whereby the asymmetrical structure hovers in space. Every view angle yielding a different trapezoidal perspective; the collateral system adopts the trapezoidal form. The Chinese saying - Strength within Gentleness - underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as.
2012
Art Direction, Branding, Typography
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Foreign Policy Business Cards
The new identity set is designed taking reference from the writing desk and stationery set of a diplomat who writes away letters and visas with his fountain pen and who keeps his notes in cloth-bound dossiers. A personification of Foreign Policy, he is well-heeled and well-read. As such, the business cards are inspired by classic book covers that speak of eloquence and intelligence, reflecting the guiding principles of our practice. These tri-plex cards are covered with saifu book cloth and are metallic copper foil-stamped, and made slightly larger and heavier than the usual business cards.
2012
Art Direction, Branding, Graphic Design
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Loysel's Toy
Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.
2012
Art Direction, Branding, Graphic Design
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Kha
Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.
2012 Art Direction, Branding, Graphic Design -
Darryl Jingwen Wee
‘Trans’ is a Latin noun or prefix, meaning ‘across’, or ‘beyond’. Designed for a translator and writer for the arts, these cards reflect the process of the vocation and personality of their owner. Published articles by the writer were taken and turned into handmade paper, imbuing the essence of his craft into his identity. Contact details were then hand-printed onto each individual card using a transfer marker. Just as a translator’s role is that of bridging language boundaries, this process of transference from one medium to another is reiterated in how each card is made. Every card is handmade, and therefore beautifully idiosyncratic.
2012
Art Direction, Graphic Design, Typography
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Playground Studio
A re-branding project for a music laboratory with a philosophy that music is part and parcel of life, even a storm breaks out in notes. Business cards and letterheads using ink stamps and recycled color papers easily obtainable at the local stationery stores. They can be printed on a need basis – a truly sustainable and green effort without exercising the printing press.
2011
Branding, Graphic Design, Typography
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Wanderlust
wanderlust as the dictionary defines, is a strong innate desire to travel.
The custom made logotype expresses the feeling of dreaminess, fantasy and the discovery of the surreal landscape of a new world. The dash lines evoke the impulse to join the lines, as with the impulse to travel. The act of joining the lines is also analogous with the marking of lines from point to point,like a traveler would do on his map to plan/track his route.
The airmail tricolor band is synonymous with traveling and correspondence - the conveyance of the emotions and thoughts kindled during a journey via mail.
Various forms of ephemerals and keepsakes experienced during a journey were carefully studied, considered and deployed onto the collateral set. Bus ticket for rate cards; air ticket for brochure inserted into a "air-ticket wallet"; notebook aptly named "ITINERARY" as a multi-purposeful room-directory/guide book/journal for the guests, etc 2011 Art Direction, Branding, Graphic Design -
Cocotte
Cocotte is a French restaurant located in the fascinating Little India neighborhood in Singapore. The food is unpretentious home-style cooking in communal sharing portions. The Cocotte logo takes its inspiration from old-style local French eateries and hand-painted signage. Rough-looking weathered menu boards with newsprint menus to further convey the simplicity, the down-to-earth and unpretentious personality.
2011
Art Direction, Branding, Graphic Design
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The Roof
The identity of The Roof bar is very much inspired by wheat-paste-glued posters on the streets of old Shanghai back in the days, plus elements from the current architecture of the hotel. The idea of such posters is replicated with the vintage newspaper adhering to recycled wood using a modern version of the wheat-paste-like glue. The use of the wood takes cue from the hotel’s windows and wooden decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.
2011
Branding, Graphic Design, Typography
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Table Nº 1
Table Nº1 is Shanghai's first gastro-bar that serves up tapas-style modern European cuisine. It is set in a sleek and simplistic interior which encourages social interaction by sharing portions over a long communal table. The brand identity is based on the restaurant's focus on communal dining in a very simple and unpretentiousness environment, that explains the use of brown kraft paper & newsprint paper throughout the collateral system. Since the longish communal tables in the restaurant are the central theme, the business card is designed to be a little table when folded up. Basic folder with clips are used for the menu. The distressed and rusted look of the clips is to align with its history of the location of this former warehouse. We also created order pads from newsprint papers that the staff can convenient stamp the restaurant logo on.
2010 Art Direction, Branding, Typography -
The Waterhouse at South Bund
The brand identity is based on the concept of DUALITY. Shanghai has a DUALITY persona in almost every aspect of its DNA. There are art deco old historic buildings on one side of the bund, and across the bund, they are cutting edge skyscrapers; ballroom dancers practicing their routines next to older people doing their Taiji in the morning. Hence the identity is designed having the ability to an 'IN & OUT', 'BLACK & WHITE', reversible concept - aptly reflecting the architectural design intent of inside out, outside in.
Another layer of the identity development pays tribute to the Waterhouse as a former warehouse. The graphic profile of the identity was built in squares to mimic the stacking and storage of cargo and goods. This identity has to be global and internationally appealing, it should be work as well in Shanghai or Berlin. 2010 Branding, Graphic Design, Typography -
The Foreign Policy Stationery Set
Orange Gingham Letterheads and Notepads by Foreign Policy Design Group
2009
Art Direction, Graphic Design, Branding
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Innolab
Innolab - SecondSkin iPhone Protector Cover identity & package design by Foreign Policy Design Group
2010
Branding, Art Direction, Packaging
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Yigloo
Branding & Identity Design & Store Interior Graphics for Yigloo Yogurt Store by Foreign Policy Design Group.
2010
Art Direction, Branding, Graphic Design